Roger excoffon biography
- Roger Excoffon (7 September 1910 – 30 May 1983) was a.
- Roger Excoffon was a French typeface designer and graphic designer.
- Roger Excoffon (1910-1983) is one of the most influential figures in French graphic design and typography.
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Roger Excoffon
French typographer
Roger Excoffon (7 September 1910 – 30 May 1983) was a French typeface designer and graphic designer.[1]
Excoffon was born in Marseille, studied law at the University of Aix-en-Provence, and then moved to Paris to apprentice in a print shop. In 1947, he formed his own advertising agency and concurrently became design director of a small foundry in Marseille called Fonderie Olive. Later, he co-founded the prestigious Studio U+O, named in reference to "Urbi et Orbi".
Excoffon's best-known faces are Mistral and Antique Olive, the latter which he designed between 1962 and 1966. Air France, one of Excoffon's largest and most prestigious clients, used a customized variant of Antique Olive in its wordmark and livery until 2009, when a new logo was introduced.
Excoffon's faces, even the sober Antique Olive, have an organic vibrancy not found in similar sans-serif types of the period. His typefaces gave voice to an exuberant body of contemporary French and European graphic design.[citation needed]
He is a founding m
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Roger Excoffon
Roger Excoffon: a name that means little to the man in the street. And yet… if this man in the street were born in France between 1930 and today, he would doubtless have been exposed to one of his creations. A talented typeface designer (Mistral, Banco, Choc and Antique Olive all bear his signature) and adman (he designed hundreds of posters and logos, such as for Air France), Roger Excoffon is likely among those whose splendid work accompanies our every step, emphatically inhabiting the collective unconscious. His alphabets were whole, alive with uncommon personality and vigor; they were highly prevalent in the 1950s and 1960s, gracing many cafés, hair salons and bakeries, adorned with a flavor and connotations that in fact would engender a disinterest in following years; willingly obsolescent, profoundly French, esthetically dazzling, they are integral to our history and culture.
This bilingual French and English monograph by David Rault (graphic designer and journalist, director of the Atelier Perrousseaux collection, member of ATypI, and author of Guide prati
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Roger Excoffon
Roger Excoffon (ur. 7 września 1910 r., zm. 30 maja 1983 r.) – francuski projektant krojów pism i grafiki[1].
Urodził się w Marsylii, studiował prawo na uniwersytecie w Aix-en-Provence, po czym przeniósł się do Paryża, by terminować w drukarni. W 1947 r. założył agencję reklamową i równocześnie został dyrektorem projektów w małej giserni Fonderie Olive w Marsylii. Później został współzałożycielem prestiżowego studia U+O, nawiązującego nazwą do Urbi et Orbi.
Jego najbardziej znane kroje pism to Mistral i Antique Olive (tworzony w latach 1962–1966). Linie lotnicze Air France, jeden z największych i najbardziej prestiżowych klientów Excoffona, używały dostosowanego do swoich potrzeb wariantu Antique Olive w swoim logotypie i liberii do roku 2009, w którym zaprezentowano nowe logo.
Kroje pism
[edytuj | edytuj kod]Kroje zaprojektowane przez Excoffona to[2]:
- Chambord (1945–51, Fonderie Olive)
- Banco (1951, Fonderie Olive)
- Mistral (1953, Fonderie Olive), wytworzony także w odlewni Lettergieterij Amsterdam w 1955 r.
- Choc (1955, Fonderie Olive), wytwor
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